eCommerce Blog

eCommerce Blog – Opportunities in US and India (by Darpan Munjal)

Augmented Reality: 6 Use Cases for eCommerce & Retail

There hasn’t been a lot of game changing innovation in the retail and eCommerce space lately. However one of the technologies that has a significant potential in this space is Augmented Reality. Although this technology is still in infancy, it is good to think about the potential opportunities because it is likely that next few years will see more and more viable applications within the retail space.

15 reasons why I wouldn’t buy from your online store

Dear Online Retailer, You can make a safe assumption that the reason I am visiting your online store is because I have an intention to buy something from you. All I need from you is to help me find what I am looking for and then take me from point A (Product Page) to point [...]

Top 10 Low Cost Ways To Improve Site Usability

Concerned about the low conversion rate on your site? Want to improve site usability but don’t have a lot of capital to invest in usability testing? There are several cost effective tools available now that allow you to test and improve the usability of your site in an objective way, without causing a dent in your wallet. This post looks at the top 10 low cost ways to understand and improve the usability of your site.

Augmented Reality: 6 Use Cases for eCommerce & Retail

Posted by Darpan Munjal On December - 5 - 20094 COMMENTS
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There hasn’t been a lot of game changing innovation in the retail and eCommerce space lately. However one of the technologies that has a significant potential in this space is Augmented Reality. Although this technology is still in infancy, it is good to think about the potential opportunities because it is likely that next few years will see more and more viable applications within the retail space. What exactly is it? It is a term used for live view of a physical world environment whose... (more...)

35 great eCommerce User Interface Designs

Posted by Darpan Munjal On November - 16 - 20092 COMMENTS
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I think most of us would agree that a clean and intuitive user experience goes a long way in maintaining healthy conversion rates for an eCommerce business. Although most online retailers want to build a clean user experience – a lot of times they get influenced by the “complexities” of their business and begin designing the experience for exceptions that only apply to 5-10% of visitors. I think it is extremely important to continue to invest some dollars in the usability testing of... (more...)

Google Analytics: Web Intelligence tips for Online Retailers

Posted by Darpan Munjal On November - 10 - 20093 COMMENTS
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If you have read my previous posts, I am a huge fan of leveraging web analytics to gain insights about your customers, campaigns and site usability. However, one of the challenges most online retailers face is how to gain actionable  insights from the analytics tool without getting lost in the sea of data that is being collected by the tool. Google analytics recently rolled out a new “Intelligence” feature which is a great attempt to solve this very problem. Google analytics now keeps... (more...)

Increasing Online Conversion Rates on A Budget

Posted by Michelle On November - 7 - 2009ADD COMMENTS
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Editor’s Note: We welcome this guest post from Michelle Strassburg who is head of Sales and Marketing at UK based online seller Wood and Beyond. Having been an e-commerce manager for a while, it didn’t take me long to understand the name of the game. When it comes to running a successful e-commerce business, the name of the game isn’t so much about generating traffic, as getting whatever levels of traffic you have to convert. Online conversion can come in many forms. If you’re... (more...)

15 reasons why I wouldn’t buy from your online store

Posted by Darpan Munjal On November - 1 - 200929 COMMENTS
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Dear Online Retailer, You can make a safe assumption that the reason I am visiting your online store is because I have an intention to buy something from you. All I need from you is to help me find what I am looking for and then take me from point A (Product Page) to point B (checkout). I am ready to fork over my money if you show me a clear path! So it is up to you to decide how easy or difficult you want my journey to be. Need a few tips? Here are few ideas to consider: Do not force me to register... (more...)

Top 10 Low Cost Ways To Improve Site Usability

Posted by Darpan Munjal On October - 22 - 200910 COMMENTS
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Very frequently I get called by online retailers who have done significant work in SEO, are driving quite a bit of traffic to their website but seem to have hit a wall in increasing the revenue. They are baffled that despite all the good work in SEO and online marketing, why are they not able to maintain a healthy conversion rate? The one factor that often results in a low conversion rate is site usability. In other words, once the visitors are on your site, are they able to effectively navigate... (more...)

Enabling your ecommerce site for secure payments

Posted by Manju Murthy On October - 21 - 20095 COMMENTS
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All online retailers are concerned about minimizing charge-backs and payment fraud. This is one of those costs that can be minimized if appropriate and proactive steps are taken.  Manju Murthy has done a good job of providing a background on online payment fraud and some of the new initiatives such as two factor authentication. Thanks Manju! Malware on the PC (and elsewhere) can harvest credit card numbers when entered during ecommerce payments.  Such harvested numbers can be used by fraudsters... (more...)

Future of Social Shopping – Key Opportunities

Posted by Darpan Munjal On October - 15 - 20098 COMMENTS
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Chicago, 2010: Dan is looking to buy a decent home theater system to complement the new LED TV he purchased. Dan doesn’t know much about home theater systems so he logs on to Bestbuy.com where he has setup his online “Media Closet” which tracks all the gadgets and electronic devices he currently owns. Dan is able to find 18 “Audio Gurus” who also have an expertise on the products that are currently in his media closet. These gurus have been voted as the experts by the... (more...)

Multi-Channel Retailing – Breaking the Barriers

Posted by Darpan Munjal On October - 12 - 20094 COMMENTS
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I recently ordered a Boston Acoustics subwoofer from an Amazon marketplace seller because it was significantly cheaper than buying directly from Amazon or from a local retailer. 15 days later, all I hear is a whistling sound from that piece of equipment. Now I am not a big audiophile but if all I hear is a whistling sound while watching a loud thriller movie, I can tell there is something wrong with the sub. I know – hindsight is 20-20 but I should have probably purchased that item from a... (more...)

Announcing – eCommerce Showcase for India

Posted by Darpan Munjal On October - 5 - 20096 COMMENTS
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Over the past several months, I have been in touch with several bright entrepreneurs who have recently launched or are planning to launch an eCommerce related offering in India.  I am really excited that we have so much focus and energy around eCommerce and I really think that the landscape is about to change in India. There is a perception out there that eCommerce is not really picking up in India and that companies are struggling to scale up their offerings. There is no question that the overall... (more...)

About the author

Darpan Munjal has over 15 years of leadership experience with Fortune 100 companies in the retail and eCommerce industry. Darpan is currently the President of LeapMatrix a consulting firm which focuses on helping startups as well as established businesses maximize opportunities in the internet and eCommerce space. Prior to starting LeapMatrix, Darpan was the Chief Technology Officer (eCommerce) at Indiatimes where he had the overall technology and product management responsibility for eCommerce. Prior to joining Indiatimes in 2007, Darpan worked as a Divisional Vice President (eCommerce) at Sears Holdings (a $55 Billion retailer which ranks #3 in US). At Sears, Darpan led several key initiatives that helped in taking the eCommerce business at Sears to a leadership level within the retail industry. Darpan holds an MBA from Kellogg School of Management (Northwestern University) and can be contacted at darpan.munjal@leapmatrix.com

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