Loading ...Practical eCommerce recently published one of my articles on crowdsourcing. I think some of these resources would also be helpful to Commercewiki readers, therefore I thought of mentioning the article on this blog as well. Here is the link to the complete article but if you are only interested in the summary, here are some key points:
- Crowdsourcing taps into the collective intelligence of online communities to complete business-related tasks that a company would normally either perform itself or outsource to a third-party provider.
- There are several opportunities to leverage the wisdom of crowd in performing activities at a significantly lower cost, comparing to hiring a third party agency to perform those activities.
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Some of the very interesting opportunities that I really like are
- Naming your business (Squadhelp.com) – you can get 30-40 domain name suggestions for as low as $10.
- Designing a logo or design (99designs.com) –great designs submitted from designers across the globe.
- Testing – uTest.com or usertesting.com for functional and usability testing.
In today’s world, it is extremely important to maximize the return from every investment and I believe crowdsourcing offers a significant opportunity in reducing the risk and maximizing the quality of your online business offering.
