Can you please give your views on the site http://www.straightline.in

Thank you for these great resources.

Although I haven’t used any of these tools I think I’ll try out ‘Crazy Egg’ sometime soon. As for Ethnio, shouldn’t focus groups be conducted when in the planning and implementation stage? When the site is done it all boils down to usability.

I, personally, have used the ‘put yourself in the shoes of the visitor’ approach and would like to share some that come at the top of my mind. These are in no particular order.

1. Prompted Search – Although more relevant for retail sites, this is one of the best ways to help the visitor quickly find what they are looking for.

2. Extensively use Google Analytics to find out which pages are not faring well and why. Analyse metrics like Bounce rates, Average time on page, Exit rates for these pages. Now revisit these pages and more often than not you’ll have a good idea of what’s wrong with the page.

3. Use Ajax extensively – This reduces the time taken to go from page to page.

4. Check if all the relevant and related information is present at one place. Again taking the example of a retail site this should cover Base price, Delivery charges, Total price, Date and time of delivery etc etc.

5. Remove unnecessary noise on the pages and just show the relevant information in a neat way.

6. Implement good site wide navigation and display breadcrumbs.

7. Monitor broken links, page load times etc using various tools available and correct the problems if any.

8. On the product pages do not show any banners and dilute the visitor’s focus.

9. Split test the main pages to find out which version is working for you, and then as they say, Rinse and Repeat.

Hope someone finds this useful.

Best!
Vivek