eCommerce Blog

eCommerce Blog – Opportunities in US and India (by Darpan Munjal)

35 great eCommerce User Interface Designs

Posted by Darpan Munjal On November - 16 - 2009
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I think most of us would agree that a clean and intuitive user experience goes a long way in maintaining healthy conversion rates for an eCommerce business. Although most online retailers want to build a clean user experience – a lot of times they get influenced by the “complexities” of their business and begin designing the experience for exceptions that only apply to 5-10% of visitors. I think it is extremely important to continue to invest some dollars in the usability testing of the site and keep the experience as simple as possible.

I recently came across a great post that showcases 35 online retailers who have done an outstanding job of keeping the user experience simple and fresh. In the past, I have seen a lot of retailers focusing on adding more and more content to the pages so that they can make use of the very last pixel of white space on their page. Looking at these designs, perhaps the focus should be quite opposite – how to remove all the unnecessary content out of a page and increase the amount of that white space so that the users are presented with crisp and quality content that truly matters.

Here’s the list for your design inspiration:

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2 Responses to “35 great eCommerce User Interface Designs”

  1. ?????? says:

    We are planning new landing page to our site, so I looked at the post, and some of the designs looks very good.
    Thanks for the references,

  2. gala says:

    Yes, it is true: business can benefit from taking a look at costs and therefor I must say that working with it really helped me. I was unsure about using ecommerce software to open up an online store but I found TLG to be very supportive, experienced and reliable. I had personalized ecommerce solution support through the whole process. They are one of the most successful market leaders in ecommerce software in Spain and now I know why. They’re new to the UK and are offering very good value for high quality products. Check out their website, it’s simple, straightforward and offers what I think is the best choice for ecommerce solutions.

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