eCommerce in India
I have been thinking for a long time to start a blog on eCommerce in India and finally decided to take the plunge. In this blog, I will be posting various topics around opportunities in eCommerce and some of the best practices that can take eCommerce in our country to the next level.
Before I begin this journey, let me introduce myself. My name is Darpan Munjal and I recently moved to India after working for about 12 years in retail industry within US. Most recently, I was the Divisional Vice President of eCommerce at Sears Holdings (a $55 Billion retailer) and my team was responsible for building some of the best in class eCommerce websites within the industry. Before joining Sears, I did eBusiness consulting within US and led the implementation of a number of high volume web sites.
My goal of building this blog is to share my experiences, learnings, successes and most importantly, the failures that were part of building one of the largest eCommerce sites in the world. I think there is a huge opportunity in India to take eCommerce to the next level and my hope is that our collective experiences, discussions and learnings on this blog will help build a community that can lead that change.





July 14th, 2007 at 1:10 pm
Hi Darpan,
I look forward to seeing future post on Indian retail opportunity ( I think current;y you are covering global best practises and trends like Kaboodle).
I agree completely with tagline, the Indian eCommerce is at its nascency but with the offline retail industry becoming more organized the stage is set for explosive growth.
Do you have any numbers/facts about the offline retail industry? I know Bharti, Reliance, Birla are investment crores of Rupees, but do you know e.g. how many suppliers they are vertically integrating wit.
Just a thought .. look forward to learning more from your blog !
August 19th, 2007 at 4:14 pm
i would like to know where the e-commerce is held in different sectors of india?? and that to as a overview..
could you pls send me to my mail as soon as possible……..
thanking you,
surya