Over the past several months, I have been in touch with several bright entrepreneurs who have recently launched or are planning to launch an eCommerce related offering in India. I am really excited that we have so much focus and energy around eCommerce and I really think that the landscape is about to change in India.
There is a perception out there that eCommerce is not really picking up in India and that companies are struggling to scale up their offerings. There is no question that the overall market is still pretty small in terms of numbers. However, we shouldn’t ignore that all factors are slowly moving in favor of eCommerce. Retail is getting more and more organized, availability of global brands is larger than ever, internet penetration is climbing and some internet retailers have started to focus on customer experience as a way to differentiate. Most importantly, and I can personally attest to this one , there are some extremely talented individuals who have recently launched new ventures and are passionate about making a big difference in the eCommerce space in India.
I’ve been thinking about this for a while - despite all this activity happening in the industry, recent startups are not getting a lot of coverage unless they are willing to shell out marketing money to advertise their offerings. Therefore, I have setup an eCommerce Directory that would showcase all eCommerce related ventures and offerings in India . I think this makes sense - given that Commercewiki has reached a Million page views , enterpreneurs can use this site as the primary marketing vehicle. Ok, ignore that last sentence because it is slightly exaggerated!! I dont think we are anywhere close to million page views yet but we do have access to the core community that has a strong pulse on eCommerce in India and insights that are based upon real experiences in this space. Quality is better than quantity in this context.
So if you would like to share your venture/ offering, please submit your listing here. It doesnt matter how small or large your venture is. The only requirement is that your business must support the eCommerce eco-system in some way.
I remain highly optimistic about all the eCommerce opportunities that are still out there in Indian market. I am hoping that this showcase would demonstrate all the excitement and energy that is currently going on and would inspire potential entreprenurs who are currently sitting on the fence to join this wave of transformation in online retail.