Comments on: Will they come back?

By: Aditya Gupta

Aditya Gupta — Sun, 04 Nov 2007 04:03:54 +0000

“t makes me wonder what an online retailer can do in the Indian context if they focus all of their efforts on delighting the customer.”

I can give a perspective as an offline retailer.

We are looking at bringing some of the best practises online to our offline store. Like custom Engagement rings and 30-Day 100% MOney back.

By: Darpan Munjal

Darpan Munjal — Mon, 06 Aug 2007 18:38:02 +0000

You are correct Sumedh – I mentioned about such customer service policies as examples of what makes the customers fall in love with retailers. Clearly, we are not anywhere close to offering these kind of policies in India. However, we are definitely capable of winning customer’s trust by offering flawless execution and by delivering the quality and service levels that we promise to our customer. Meeting customer’s expectation consistently can go a long way in building a lasting relationship with the customer.

As for good books on eCommerce, I did like this book – “The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development)”

By: Sumedh

Sumedh — Fri, 03 Aug 2007 05:15:39 +0000

Hi Darpan,

How about a book recommendation blog? I tried searching on Amazon and other places, but not sure which book will give practical insights on sales, operations, technology and customer services in ecommerce…

By: Sumedh

Sumedh — Fri, 03 Aug 2007 03:57:07 +0000

As you rightly said Darpan, Indian market and consumers are not mature enough yet to start such extremely consumer friendly policy…

What should be starting points for indian retailers? free shipping?

By: Darpan Munjal

Darpan Munjal — Fri, 03 Aug 2007 02:12:03 +0000

Thanks Brian. The link you shared is just amazing!