Comments on: Personalization & Product Recommendations http://www.commercewiki.com/ecommerce/social-shopping-crowdsourcing/ eCommerce Blog - Opportunities in US and India (by Darpan Munjal) Fri, 04 Feb 2011 10:21:03 -0600 hourly 1 http://wordpress.org/?v=3.0.4 By: salonee http://www.commercewiki.com/ecommerce/social-shopping-crowdsourcing/comment-page-1/#comment-525 salonee Fri, 27 Feb 2009 09:51:50 +0000 http://www.commercewiki.com/ecommerce/personalization-product-recommendations/#comment-525 hi, I am a student pursuing my MBA & wanted to know of an E-Commerce Initiative you would like to create,it can be a new company, a web site or a new way for an existing company to use E-Commerce.It would be great to receive feedback from your end. thanks, regards, salonee shukla hi,
I am a student pursuing my MBA & wanted to know of an E-Commerce Initiative you would like to create,it can be a new company, a web site or a new way for an existing company to use E-Commerce.It would be great to receive feedback from your end.
thanks,
regards,
salonee shukla

]]> By: Sandeep http://www.commercewiki.com/ecommerce/social-shopping-crowdsourcing/comment-page-1/#comment-426 Sandeep Mon, 26 May 2008 17:53:03 +0000 http://www.commercewiki.com/ecommerce/personalization-product-recommendations/#comment-426 Interesting article Darpan. Another area which is closely linked with online commerce is Multichannel. Currently most of the retailers are busy setting up their online ventures with basic features because of which there is hardly much attention payed to multichannel experience. The various channels can be Web, IVR, Kiosk and the Brick & Mortar Stores. A seamless multichannel experience is by which a user cannot diffrentiate any channels in terms of his user experience or the data presented to him.For example if I go my local Subhiksha store and find my vegetable oil brand to be out-of-stock, the same can be checked on the web itself. Another example is if I find a good camera on a site like futurebazaar.com and then talk to a Customer Service Rep for the same he should be able to recommend cross-selling of items like camera bag just the way the website will. To achieve multichannel integration is definitely not an easy job and it calls for a integrated common IT landscape which is accessed by all channels. The site which comes closest to achieving a perfect multichannel synergy is circuitcity.com. Even though it is rated as the best site it has still some way to go - When evaluated, it does not still support the basic user goal of buying and checking status across all the channels. Interesting article Darpan.
Another area which is closely linked with online commerce is Multichannel. Currently most of the retailers are busy setting up their online ventures with basic features because of which there is hardly much attention payed to multichannel experience.
The various channels can be Web, IVR, Kiosk and the Brick & Mortar Stores. A seamless multichannel experience is by which a user cannot diffrentiate any channels in terms of his user experience or the data presented to him.For example if I go my local Subhiksha store and find my vegetable oil brand to be out-of-stock, the same can be checked on the web itself. Another example is if I find a good camera on a site like futurebazaar.com and then talk to a Customer Service Rep for the same he should be able to recommend cross-selling of items like camera bag just the way the website will.
To achieve multichannel integration is definitely not an easy job and it calls for a integrated common IT landscape which is accessed by all channels. The site which comes closest to achieving a perfect multichannel synergy is circuitcity.com. Even though it is rated as the best site it has still some way to go – When evaluated, it does not still support the basic user goal of buying and checking status across all the channels.

]]> By: shabbir husain http://www.commercewiki.com/ecommerce/social-shopping-crowdsourcing/comment-page-1/#comment-425 shabbir husain Sun, 25 May 2008 04:15:16 +0000 http://www.commercewiki.com/ecommerce/personalization-product-recommendations/#comment-425 Insightful! Couple of questions though: -- How much of an impact do each of the above recommendation techniques mentioned really have? Is it an expensive distraction or a true value add? -- If each e-tailer starts to implement similar looking recommendation system, what is the differentiator from an online shop perspective and customer experience or value. -- How far have the major indian online shops gone to have such a system in place? Insightful!

Couple of questions though:

– How much of an impact do each of the above recommendation techniques mentioned really have? Is it an expensive distraction or a true value add?

– If each e-tailer starts to implement similar looking recommendation system, what is the differentiator from an online shop perspective and customer experience or value.

– How far have the major indian online shops gone to have such a system in place?

]]> By: Srinagesh Eranki http://www.commercewiki.com/ecommerce/social-shopping-crowdsourcing/comment-page-1/#comment-400 Srinagesh Eranki Fri, 02 May 2008 05:34:14 +0000 http://www.commercewiki.com/ecommerce/personalization-product-recommendations/#comment-400 Very insightful article. Been enjoying this series. Very insightful article. Been enjoying this series.

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