eCommerce Blog

eCommerce Blog – Opportunities in US and India (by Darpan Munjal)

Augmented Reality: 6 Use Cases for eCommerce & Retail

There hasn’t been a lot of game changing innovation in the retail and eCommerce space lately. However one of the technologies that has a significant potential in this space is Augmented Reality. Although this technology is still in infancy, it is good to think about the potential opportunities because it is likely that next few years will see more and more viable applications within the retail space.

15 reasons why I wouldn’t buy from your online store

Dear Online Retailer, You can make a safe assumption that the reason I am visiting your online store is because I have an intention to buy something from you. All I need from you is to help me find what I am looking for and then take me from point A (Product Page) to point [...]

Top 10 Low Cost Ways To Improve Site Usability

Concerned about the low conversion rate on your site? Want to improve site usability but don’t have a lot of capital to invest in usability testing? There are several cost effective tools available now that allow you to test and improve the usability of your site in an objective way, without causing a dent in your wallet. This post looks at the top 10 low cost ways to understand and improve the usability of your site.

Sears – Winning the crowd by crowdsourcing?

Posted by Darpan Munjal On August - 16 - 20091 COMMENT
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It was about 5 years ago but I still remember when my refrigerator stopped working two days after I ordered it from Sears. It took me more than 8 phone calls to get the situation addressed. I remember calling different customer service hotlines and finally getting a resolution after contacting some internal departments. All this happened when I was working at Sears!! I shared my experience with the appropriate groups in the hopes that others wouldn’t have to go through similar frustration.... (more...)

Next Generation eCommerce

Posted by Darpan Munjal On August - 11 - 200912 COMMENTS
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Wow! What an interesting year! This economy has had a sobering effect across all industries, especially the online industry! Several businesses that appeared to be immune to any down-turn are now thinking hard about survival. However, there are signs that the worst may be behind us. Little rays of sunshine are visible in the form of new ventures and start-ups that have done extremely well despite of the recession. I think the last 12-15 months have forced everyone to think hard about no-frills business... (more...)

Entrepreneurship in difficult times

Posted by Darpan Munjal On November - 24 - 20089 COMMENTS
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It is about 6 weeks before Christmas. One can feel the holiday spirit in the air. However, something is missing. Even though one can see people shopping in the malls, there is a general gloominess in the air due to the worsening economy. The coming months look certain to bring more turmoil. Even if events do not turn out to be quite as bad as those of recent weeks, it is still highly likely that we will – in the words of US treasury secretary, Paulson – live in “extraordinary times”... (more...)

Online Business Models for India

Posted by Darpan Munjal On June - 22 - 200821 COMMENTS
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The stakes are getting high in the eCommerce space in India. As more and more online retailers enter the market, they are driving up the cost of customer acquisition. Although this level of entry in the eCommerce market is good from a long term perspective, the challenge is that most entrepreneurs don’t have the resources or capital to wait for years before they can see some signs of profitability. The good news is that there are still some business models out there, which are mostly untapped.... (more...)

Post Correction

Posted by Darpan Munjal On June - 4 - 20081 COMMENT
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I am not a big fan of Office 2007 interface, but I love its blogging capabilities. I can just write a normal word document and then directly post it to my WordPress account – with one click of a button. It is even cooler than the “One Click checkout” at Amazon! This had been working great for me – until now, that is! I accidentally published a draft post that had nothing more than some of my random thoughts.  Anyway, if you are subscribed to an offline reader such as Google... (more...)

E-Commerce in India – Is it really Profitable??

Posted by Sachin.Singhal On May - 3 - 200830 COMMENTS
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In one of my previous posts, I had extended the invitation to Commercewiki readers to contribute to this blog. This post is by one of the readers – Sachin Singhal who has done a great job in articulating the profitability situation of eCommerce in India. Thanks Sachin for your contribution – comments are welcome from everyone. Yesterday I was listening to Avril Lavigne’s song “Tomorrow is a different day” and certainly believe it to be true when it comes to e-commerce industry in... (more...)

Personalization & Product Recommendations

Posted by Darpan Munjal On April - 28 - 20084 COMMENTS
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The unorganized retail business in India thrives on personalization. You walk into a local kirana (grocery) store and the store owner greets you with your name, asks about the family and then gives you a customary 5% discount for being a long time customer. He also knows the brand of tea you like and recommends you a new brand that just came out and then chats with you for few minutes about last night’s 20/20 cricket match. You end up making some impulse purchases while you are chatting and... (more...)

Competitive advantage in the digital world

Posted by Darpan Munjal On March - 14 - 20081 COMMENT
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Recently I got an invitation from an old colleague to join Plaxo. I thought to myself – I don’t need another social network to maintain professional contacts, I already have LinkedIn! Within the next 3 days, I suddenly started receiving Plaxo invitations from my other LinkedIn contacts – it almost felt like some sort of evil spam! As much as I hate to sign up for a new site I don’t intend to use, my curiousity got the best of me, and I indulged in accepting the invitation to see what... (more...)

New Venture Series – Comparison Shopping Platforms

Posted by Darpan Munjal On March - 3 - 200814 COMMENTS
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The online shopping space in India is getting more and more crowded . Even though, the overall pie remains small, today’s customers have more options than ever when it comes to online shopping. This certainly is good news for aggregation platforms such as price comparison engines. The more options shoppers have, the greater value they would see in platforms that offer a one stop comparison of products and prices across retailers. Not surprisingly, several comparison shopping platforms have... (more...)

An invitation to contribute

Posted by Darpan Munjal On February - 22 - 20081 COMMENT
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During the past several months, I have connected with several intelligent and knowledgeable individuals through this blog – individuals who are passionate about doing something big in the interent/online space in India. If you are a regular reader of this blog, chances are that you have thoughts or opinions about the online/internet industry in India that might be helpful to others. I am inviting you to reflect upon your personal experiences and beliefs in this space by becoming an author on... (more...)

About the author

Darpan Munjal has over 15 years of leadership experience with Fortune 100 companies in the retail and eCommerce industry. Darpan is currently the President of LeapMatrix a consulting firm which focuses on helping startups as well as established businesses maximize opportunities in the internet and eCommerce space. Prior to starting LeapMatrix, Darpan was the Chief Technology Officer (eCommerce) at Indiatimes where he had the overall technology and product management responsibility for eCommerce. Prior to joining Indiatimes in 2007, Darpan worked as a Divisional Vice President (eCommerce) at Sears Holdings (a $55 Billion retailer which ranks #3 in US). At Sears, Darpan led several key initiatives that helped in taking the eCommerce business at Sears to a leadership level within the retail industry. Darpan holds an MBA from Kellogg School of Management (Northwestern University) and can be contacted at

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