eCommerce Blog

eCommerce Blog – Opportunities in US and India (by Darpan Munjal)

Augmented Reality: 6 Use Cases for eCommerce & Retail

There hasn’t been a lot of game changing innovation in the retail and eCommerce space lately. However one of the technologies that has a significant potential in this space is Augmented Reality. Although this technology is still in infancy, it is good to think about the potential opportunities because it is likely that next few years will see more and more viable applications within the retail space.

15 reasons why I wouldn’t buy from your online store

Dear Online Retailer, You can make a safe assumption that the reason I am visiting your online store is because I have an intention to buy something from you. All I need from you is to help me find what I am looking for and then take me from point A (Product Page) to point [...]

Top 10 Low Cost Ways To Improve Site Usability

Concerned about the low conversion rate on your site? Want to improve site usability but don’t have a lot of capital to invest in usability testing? There are several cost effective tools available now that allow you to test and improve the usability of your site in an objective way, without causing a dent in your wallet. This post looks at the top 10 low cost ways to understand and improve the usability of your site.

The Online Customer in India

Posted by Darpan Munjal On July - 1 - 20074 COMMENTS
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Last week I flew back to Chicago from Delhi and although I cant really say that I enjoyed any part of that 14 hours + flight, I did get a lot of time to think about the cultural differences between American and Indian consumers. For retailer to be successful in India, it is important to take into account these differences and customize the offerings to better meet the motivations and preferences of the Indian customer. First and foremost, Indian customers love to touch and feel the products before... (more...)

Web Analytics – Do you really know your customers?

Posted by Darpan Munjal On June - 19 - 20074 COMMENTS
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I finally experienced it – the unevitable reality of staying in Delhi – a power cut! Sitting in the darkness, waiting for the generator to pickup, I thought – imagine you are asked to play a game of darts in a room that is pitch-dark. You throw the darts in all possible directions, hoping that atleast one of them will hit the bullseye. When the lights are switched on, you find out that although a couple of darts came close, most other ended up far away from the target. This sounds... (more...)

The Future of eCommerce – Web 3.0

Posted by Darpan Munjal On June - 12 - 200710 COMMENTS
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The other day I visited a website called which is an online shopping community where users can build, maintain and share online collections of their favorite products with other users. There is even a style compatibility test on the site where users can see how compatible they are with other users in terms of their shopping habits, taste and style. Since then, I have been thinking everyday about the role online communities will play in eCommerce and then it finally struck me (more…) AKPC_IDS... (more...)

Building Trust

Posted by Darpan Munjal On June - 7 - 20073 COMMENTS
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Having led the eCommerce team at Sears, I often reflect upon what helped us grow our online revenues from about $20 million in 1999 to almost $1 Billion in 2006? Although I do think that technology played a key role in that growth, it wasn’t the primary reason. An incident during one of the Christmas seasons helped me answer this question.  Christmas is the peak season in US for all retailers and majority of the online and B&M sales occur during this time frame. This is the time when kids... (more...)

What about the customer experience?

Posted by Darpan Munjal On June - 3 - 20072 COMMENTS
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I often think about my shopping experience at an online retailer in US – I purchased a shirt from this retailer using their web site. I typically do not purchase apparel online, because of concerns related to fit and quality. However, I liked the shirt and decided to purchase it. Although the purchase experience was great, the story doesn’t end here. One year later, I called them to purchase some additional clothes. At this point, I casually mentioned to the CSR that I wasn’t... (more...)

eCommerce in India

Posted by Darpan Munjal On June - 1 - 20075 COMMENTS
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I have been thinking for a long time to start a blog on eCommerce in India and finally decided to take the plunge. In this blog, I will be posting various topics around opportunities in eCommerce and some of the best practices that can take eCommerce in our country to the next level. Before I begin this journey, let me introduce myself. My name is Darpan Munjal and I recently moved to India after working for about 12 years in retail industry within US. Most recently, I was the Divisional Vice President... (more...)

About the author

Darpan Munjal has over 15 years of leadership experience with Fortune 100 companies in the retail and eCommerce industry. Darpan is currently the President of LeapMatrix a consulting firm which focuses on helping startups as well as established businesses maximize opportunities in the internet and eCommerce space. Prior to starting LeapMatrix, Darpan was the Chief Technology Officer (eCommerce) at Indiatimes where he had the overall technology and product management responsibility for eCommerce. Prior to joining Indiatimes in 2007, Darpan worked as a Divisional Vice President (eCommerce) at Sears Holdings (a $55 Billion retailer which ranks #3 in US). At Sears, Darpan led several key initiatives that helped in taking the eCommerce business at Sears to a leadership level within the retail industry. Darpan holds an MBA from Kellogg School of Management (Northwestern University) and can be contacted at

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