eCommerce Blog

eCommerce Blog – Opportunities in US and India (by Darpan Munjal)

The Online Customer in India

Posted by Darpan Munjal On July - 1 - 2007
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Last week I flew back to Chicago from Delhi and although I cant really say that I enjoyed any part of that 14 hours + flight, I did get a lot of time to think about the cultural differences between American and Indian consumers. For retailer to be successful in India, it is important to take into account these differences and customize the offerings to better meet the motivations and preferences of the Indian customer.

First and foremost, Indian customers love to touch and feel the products before making the purchase decision. This is one of the major disadvantages for an eCommerce environment where the touch and feel aspect is almost missing from the shopping experience. Read the rest of this entry »

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