eCommerce in India - A blog by Darpan Munjal

The other day I visited a website called Kaboodle.com which is an online shopping community where users can build, maintain and share online collections of their favorite products with other users. There is even a style compatibility test on the site where users can see how compatible they are with other users in terms of their shopping habits, taste and style. Since then, I have been thinking everyday about the role online communities will play in eCommerce and then it finally struck me Continue reading »