eCommerce Blog

eCommerce Blog – Opportunities in US and India (by Darpan Munjal)

Increasing Online Conversion Rates on A Budget

Posted by Michelle On November - 7 - 2009
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Editor’s Note: We welcome this guest post from Michelle Strassburg who is head of Sales and Marketing at UK based online seller Wood and Beyond.

Having been an e-commerce manager for a while, it didn’t take me long to understand the name of the game. When it comes to running a successful e-commerce business, the name of the game isn’t so much about generating traffic, as getting whatever levels of traffic you have to convert. Online conversion can come in many forms. If you’re selling a product online conversion happens when a visitor makes a purchase and becomes an active customer, and if you’re offering a service your conversion might be getting visitors to phone-in. In order to increase your online conversion rates on a budget try my tips below.

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