eCommerce Blog

eCommerce Blog – Opportunities in US and India (by Darpan Munjal)

Competitive advantage in the digital world

Posted by Darpan Munjal On March - 14 - 2008
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Recently I got an invitation from an old colleague to join Plaxo. I thought to myself – I don’t need another social network to maintain professional contacts, I already have LinkedIn! Within the next 3 days, I suddenly started receiving Plaxo invitations from my other LinkedIn contacts – it almost felt like some sort of evil spam! As much as I hate to sign up for a new site I don’t intend to use, my curiousity got the best of me, and I indulged in accepting the invitation to see what all the hype was about. Moments after clicking through the registration process, I realized how easy Plaxo made to import contacts from my other sources – Gmail, Outlook and most surprisingly from LinkedIn!!

These are the initial signs of what is changing in the digital world. Information created by users is following them from one site to another. This is particularly timely now that the users have started feeling the “network fatigue” that comes from maintaining multiple social-networking profiles, e-mail accounts, blogs, address book applications and the like. Things are changing, really changing in the social web. Initiatives such as Dataportability group are all about making the web more free flowing in terms of user data – most of the key players such as Google, Facebook, Microsoft and Yahoo have already signed up. If things pan out the way they are Read the rest of this entry »

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