eCommerce Blog

eCommerce Blog – Opportunities in US and India (by Darpan Munjal)

Web Analytics – Do you really know your customers?

Posted by Darpan Munjal On June - 19 - 2007
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I finally experienced it – the unevitable reality of staying in Delhi – a power cut! Sitting in the darkness, waiting for the generator to pickup, I thought – imagine you are asked to play a game of darts in a room that is pitch-dark. You throw the darts in all possible directions, hoping that atleast one of them will hit the bullseye. When the lights are switched on, you find out that although a couple of darts came close, most other ended up far away from the target. This sounds like a pointless exercise – however, the reality is that a lot of companies do this to their customers every day.


Most of the online retailers continue to focus on a “one size fits all” approach where they throw all kinds of offers and promotions at the customers, hoping that the customer will accept atleast one of them. This approach certainly works to some extent and can result in some moderate sales however, this is like throwing darts in different directions and then, later drawing bullseye around them, to feel good about one’s actions. Read the rest of this entry »

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